FEDHA (Swahili) Pronunciation: [feh-tha] • Part of speech: noun Meaning: money; silver; currency

An origin story of loss, recovery, strength and creativity. An homage to one of the greatest women to have ever graced this planet. The mother of the man behind it all. Her life and spirit encouraged the man’s passion in the fine arts, painting, illustration, graphic design and visual storytelling. My purpose is to use my God given gifts and create a TRUE artist brand. 

FEDHA is an African influenced American online clothing retailer focused on combining original top tier designs for everyday wear. Our focus is to provide a more upscale style to athletic apparel. FEDHA’s most popular conversational pieces are vibrant zip hoodies, unique bomber jackets and mosaic windbreakers. 

Combining unisex futuristic African patterns with as sleek modern aesthetic provides the consumer an individualist style that sets you apart from everyone else. 

FEDHA is a spiritual brand that uses color,l to embrace positivity and individuality. We are NOT born to blend in, but to stand out! Embrace the colorful experience.